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Become a Gold Member of Strong Sexy Mammas!

Anna Kooiman and Brooks Kooiman Strong Sexy Mammas Hero Photo Bondi Beach Sydney Australia 2018

Strong Sexy Mammas is an online workout program and fitness community created by American TV host and fitness instructor, Anna Kooiman. Strong Sexy Mammas is all about using exercise to help moms get their groove back both physically and emotionally after having children. The classes are good for both new mothers and those with older children. Anna has a 10 month old baby, Brooks. He makes a lot of appearances in the videos. But if you’re not working out with a baby, no worries, use your weights instead! An added bonus? The beachy backdrops and music hand selected by Anna are sure to make you feel like you’re on a spectacular vacation! Participants often feel like they are on an Australian vacation, as a lot of the workouts are done around the beach where Anna’s family now lives in Sydney! The music is hand selected by Anna and is sure to make you want to move!

Anna Kooiman Strong Sexy Mammas Yoga Postnatal Fitness Exercise prebaby body back lose your tummy lose weight Prenatal Fitness

The online program is unique and special for a whole host of reasons. Some classes incorporate the baby into the workout (using a baby carrier or the baby as a weight). Moms also have the option to turn up the dial and workout on their own. You’ll often see baby Brooks happily bopping around in a bouncy seat or snoozing next to Anna while she’s instructing moms at home. The workouts are great for bonding and don’t require a babysitter or fancy gym membership. 

Anna brings her sunny disposition to each workout. She encourages participants to be comfortable in their own skin and love their body no matter how it compares to pre-pregnancy… That body birthed another human for crying out loud! What an achievement!

Another distinction between Anna’s workouts and others on the market is that she leads a short pelvic floor exercise at the end of each workout. This is simply to act as a reminder that this is something women should be doing everyday (although easily forgotten and often viewed as an afterthought).

Since becoming pregnant and now a new mom, Anna spent a lot of time interviewing doctors and women’s health experts about prenatal and postnatal issues. Anna discovered the majority of new moms have some degree of abs separation and/or pelvic floor weakness, but many don’t even know it. 

After giving birth, Anna realized how much her fitness needs had changed upon entering motherhood. This is why Anna created Strong Sexy Mammas, at-home workouts, and encourages moms to rehab with a women’s physiotherapist like she did. Anna currently teaches fitness classes at Bondi Beach (Australia’s fitness mecca and most iconic beach). She also continues to do a significant amount of TV freelancing both in the USA and Australia. Anna is a college athlete, marathon runner, and triathlete. But the thing she is most proud of, is being a mom!


Anna is a fitness instructor, not a member of the medical community. She believes women ought to be learning more about postnatal fitness and uses her platform and journalism background to augment the research new moms should be doing on their own. You can find a lot of interviews with members of the medical community on this website. Each woman is different. Each pregnancy is different. Each postnatal experience is different. This is why Anna recommends women take the extra time to check in with a doctor or women’s physiotherapist regularly when beginning and participating in fitness routines. It goes without saying, but Anna of course recommends following all instructions from the makers of your baby carrier and getting clearance from your child’s doctor before involving them in exercise.

Unlike some fitness celebrities, and social media fitness stars, Anna is not an advocate for rushing into hard core routines, but instead believes easing back into fitness, regularly checking in with medical experts, and finally, really turning up the dial once rehabbed and cleared by doctors. Anna recommends new moms do more than the traditional 6 week postnatal doctor checkup. She believes they also ought to make at least one appointment with a women’s physiotherapist for extra guidance and rehab before starting any exercise program. Anna also believes if our society spoke more about pelvic floor and deep core health, women would be better served for long term health.